Case Studies
The City Of Bridgeport '23
Case Study
The
Challenge
When the City of Bridgeport sought to attract new businesses to foster economic growth while promoting the city as a sustainable place to live and visit, we worked alongside the Mayor’s Communications Team to develop the "Plant Yourself in Bridgeport" campaign. This initiative encouraged businesses to establish themselves in Bridgeport by highlighting the city’s opportunities, resources, and thriving community. The Plant Yourself campaign also featured green living initiatives and plentiful parks to attract residents and visitors.
Our
Solution
We crafted messaging that resonated with entrepreneurs and developers, positioning Bridgeport as a place where businesses could take root and flourish. Through strategic branding, digital marketing, and social media mirroring, we ensured that the campaign reached specific B2B and residential audiences to reinforce Bridgeport’s strengths—its housing stock, parks, transportation access, location, and commitment to sustainability and economic development.
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For the Plant Yourself in Bridgeport campaign, we utilized social mirroring to extend our reach beyond traditional social platforms. By replicating our social content as display ads across websites and apps, we ensured a seamless and consistent brand experience that targeted key demographics in Connecticut and New York. This approach maximized visibility, reinforcing campaign messaging across multiple digital touchpoints
The
Results
By leveraging a mix of creative storytelling, video production, and digital content, we helped the City of Bridgeport showcase its potential as a business-friendly and move-in-ready environment. This campaign not only increased visibility for economic initiatives but also strengthened Bridgeport’s reputation as a hub for innovation and growth.
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The "Plant Yourself In Bridgeport" campaign will achieve 1 million impressions, effectively reaching audiences beyond social media. By mirroring our content across high-traffic sites and tailoring placements by zip code, we’ve amplified awareness and strengthened connections with potential residents and businesses looking to grow in Bridgeport.
